Why does your company exist?
While this may seem like an elementary question at first, more and more is being written about the importance and impact of having a clearly defined purpose for your company. It’s actually funny to hear some Owners and CEO’s try to answer this question, they tend to ramble. When we take time to define our purpose, our reason for existing, we develop something bigger than any one person and much more powerful than the notion of simply existing to make money. “To make money” isn’t a purpose, it’s the result and goal of business. [Read more…]