The future of Marketing is Technology. As a Marketer, your ability to understand the functionality and significance (or lack there of) of new technology will become more and more valuable. Figure out how [insert latest and greatest app/tool] fits into your overall strategy to actually achieve business goals and your future will be bright.
WARNING: Before continuing, take a deep breath and contain your excitement. Remind yourself that these are TOOLS that need a strategy before being overcome by S.O.S. (Shiny Object Syndrome) and insisting that your brand/company NEEDS to be using one of them. [Read more…]