The Snapchat-ification of Twitter

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(Photo collage created using Layout from Instagram)

The future of Marketing is Technology. As a Marketer, your ability to understand the functionality and significance (or lack there of) of new technology will become more and more valuable. Figure out how [insert latest and greatest app/tool] fits into your overall strategy to actually achieve business goals and your future will be bright.

Enter the live video streaming services: Meerkat and Periscope.

WARNING: Before continuing, take a deep breath and contain your excitement. Remind yourself that these are TOOLS that need a strategy before being overcome by S.O.S. (Shiny Object Syndrome) and insisting that your brand/company NEEDS to be using one of them.  [Read more…]

Taking Social Media For Granted

Generation Y has grown up using Social Media and evolved with it – But that doesn’t make your next intern an expert.

“Would you let your 5 year old cut your hair because she can hold scissors?!” 

scissors

Far too many companies make the mistake of putting a 20-something (in many cases with no marketing experience) in charge of their Social Media channels. Sure he/she probably knows more than you do about Facebook or Twitter, but the way he/she personally uses the platforms is completely different than how they should be used as an effective segment of your Marketing Strategy. It’s really no wonder why so many companies are quick to give up on the tool(s) and not see the value.   [Read more…]