The Snapchat-ification of Twitter

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The future of Marketing is Technology. As a Marketer, your ability to understand the functionality and significance (or lack there of) of new technology will become more and more valuable. Figure out how [insert latest and greatest app/tool] fits into your overall strategy to actually achieve business goals and your future will be bright.

Enter the live video streaming services: Meerkat and Periscope.

WARNING: Before continuing, take a deep breath and contain your excitement. Remind yourself that these are TOOLS that need a strategy before being overcome by S.O.S. (Shiny Object Syndrome) and insisting that your brand/company NEEDS to be using one of them.  [Read more…]